According to the " 2013 - 2017 China Hardware Lock Industry Analysis and Investment Forecast Report" said that at present , high-end lock products already on the market mainstream consumer objects , the domestic in this one is totally vulnerable . The next stage , the domestic enterprises should strengthen brand awareness, pay attention to product quality improvement and advances in production technology to hardware lock products for the domestic competitiveness of empowerment . Overall, the domestic hardware market development is very big , how to grasp the opportunity to meet the challenges of imported products companies need to constantly strive .
Phenomenon of industrial clusters show
In recent years , as China's hardware market booming , locks will be taking advantage of the market , the overall capacity of the lock market has now reached as much as seventy billion , and Zhejiang, Guangdong, Shanghai and Shandong is a major manufacturer of locks concentration . Locks on the cutting edge in the characteristics of the market grew out . Characteristics referred to here is that this model of industrial clusters , the cluster system locks many enterprises and enterprise integrated production, cluster lock industry market growth momentum in sales is high, a high proportion of export growth and import speed is also growing , locks industry international high-end market share is also increasing.
Lock the current national annual sales of up to as much as 2.2 billion , the annual commercial lock only up to 500 million sets of market demand , such as for corporate finance, military police , office and life . At the same time , the civilian market demand is also growing. Whether traditional mechanical lock , or modern electronic locks, even including the current tallest building in the door locks, China lock industry as a whole are irresistibly developing.
China locks production and consumption increase is self-evident fact. Domestic lock industry with annual sales of up to 400 billion yuan, the production capacity of more than 2 billion units, with exports more than 10 billion yuan . It is reported that China's future market will continue to lock more than 20% per year growth rate .
In continuation of this strong , locks market of the future is unthinkable, many types of locks , the market of the rich, but also demonstrates the need for market development characteristics locks . Create high- threshold, high specialization, labor-intensive high-end locks specialized industry, is the only way for China lock industry in the future .
As long as improving product quality standards, market-oriented , and increase efforts to adjust product structure , innovation and science and technology , developing new materials, new technology research and development , the establishment has a strong influence on the characteristics of the brand locks market. Locks or have a long-lasting future market potential .
Outlook for the high-end market space
A few years ago benefited from domestic and international economic situation and the domestic real estate and other related industries rapid development , and promote the rapid development of China 's lock . Currently, the lock industry has formed covering machinery , electronics, bio- technology, and thousands of colors across multi-disciplinary, multi-industry comprehensive industrial system. At present, China 's lock manufacturing technology , equipment levels increased significantly in recent years has been close to and reach the world advanced level, lock industry to accelerate the upgrade of China's integration into the international competition has laid a foundation.
With the opening of the market and our locks speed up the process industry with the world , high-end products will be international competitive market highlands, set security, beautiful and practical in one of the locks and decorative products will be the future of the mainstream. Development of electronic smart locks will enter the fast lane , according to market research data show that domestic market for biometric locks and electronic technology, the share of high-tech products will reach 40 billion yuan , a total of more than 5000 million units.
Future competition will continue to be the brand , quality and channels. Especially the future market competition will no longer be competitive domestic enterprises , foreign giants have locks into the Chinese market , foreign acquisition of Chinese enterprises in accelerating action .
In our country , such as ASSA ABLOY has acquired two companies lock - Paul Dean and solid force ; such as Stanley acquired Shanghai Tung Lung , Kaba Group acquired Taishan China and the United States , this is an international brand and competitiveness of domestic enterprises the most direct expression .
Building its own brand of domestic enterprises will drive positive energy to play , to independent innovation as the driving force to enhance the quality and high-end product development, more consumers will win market recognition , high-value market share of the cake .
Need to enhance brand awareness
The current lock industry has begun to advanced high-grade ranking , from the previous traditional artisanal manufacturing enterprises are turning to brand design . Brand new middle classes more and more consumers. While the domestic development of ideas can not be narrowly makes the whole industry chain extension , it is difficult to form a systematic , serialized development . Lack of brand awareness makes the domestic industry was born of the locks can not brand-name enterprises and star product. Most companies can only become an international brand agency " migrant workers" , in which a vast domestic lock industry market reduced to a " supporting role ."
Compared to Western countries, China's hardware industry is still in the low-end locks ranks, industry chain is very immature. The biggest feature is the large number of small and micro enterprises , although this can make the market sufficiently competitive , but serious homogenization phenomenon is still a serious impediment to development of the industry . Can be recognized by consumers and the domestic well-known brand is relatively minimal. Although the development trend is good, but the level of competition is still relatively low , quantitative qualitative change when triggered , the industry still lacks an innovative real power to promote such a level of jump.
Customs statistics show that the lock industry in the " Eleventh Five-Year " period , the average annual export growth rate reached 31% , the entire hardware industry average growth rate of two times, and growth is thought to be extended to "Twelve Five" period . From the import side, imports continue to increase, indicating that the domestic market for foreign growing demand for high-end brands , domestic brands also reflects the weak, can not enter the domestic high-end market. Therefore we can say the future of the entire industry, but the challenge is too broad a lot, whether in their own sites dominate the market needs domestic hardware lock company really aware the importance of brand .